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You’d think this would be obvious by now, but how about this: if you’re spending money on a TV advert and sending me off to your website for further details then how about making the offer/product prominent on the home page? Better still, give me a landing page specific to the product! Not mentioning any names [...] The results for the eighth annual Business Superbrands survey have been released, with Microsoft knocking Google off of the top spot as the UK’s strongest business-to-business brand. Revealing the fall-out from the financial crisis, the list of the 10 biggest fallers features four banks, with Royal Bank of Scotland crashing out of the Top 500 altogether [...] Adam Singer from TheFutureBuzz has put together a list of some (twelve, to be exact) common problems that can arise when putting together and executing a digital marketing startegy. The full article can be found here and is well worth a read. As a quick summary, the main points are listed below (Adam’s added a description of [...] Love him or loath him, you can’t deny that Robert Scoble knows how to get a good ol’ fashioned Internet ding-dong going. Or perhaps he’s just extremely polished at linkbaiting. Either way, his latest post on the death of SEO (Search Engine Optimization) in 2010 has generated a fair amount of discussion: most of [...] |
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