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.. or so say Siemens Enterprise Communications. PC World — Companies are doing a poor job of using social networks, such as Facebook and Twitter, to engage their customers and employees. In fact, 70 percent of consumers want to interact with businesses via social media, but only 30 percent of companies are equipped to handle it. [...] by paul | July 20th, 2010 | Tags: business, Facebook, PC World, social media, social network, twitter, Yankee Group | Category: culture, enterprise tools, social media, social networking, twitter | View Comments
If you’ve been following the BP spill saga (and who hasn’t?) you’ve probably come across a Twitter account by the name of @BPGlobalPR, an unofficial but hugely popular account created by an – up to now – anonymous commentator. The account has gathered a huge following (far more than BP’s official Twitter account) with its [...] by paul | June 3rd, 2010 | Tags: @bpglobalPR, BP, leroy stick, Oil spill, social media, twitter | Category: brand, culture, social media, twitter | View Comments
Infographics .. love ‘em or hate ‘em, the following is an interesting one courtesy of Flowtown showing the top 50 companies in the US as ranked by their use of social media networks. Based on data from a NetProspex survey encompassing 100,000 employees from across the ’states, the rankings are based on the average number of [...] by paul | May 19th, 2010 | Tags: Company Rankings, NetProspex, social media, social network | Category: enterprise tools, social media, social networking, statistics | View Comments
IBM is introducing a new social media monitoring tool that it says will measure consumer sentiment from data gathered on Twitter, blogs and other web services and networks. The software, called the SPSS Modeler data mining and text analytics workbench (*phew!*), will use natural language processing to analyze everything from product names and industry jargon to slang and [...] by paul | May 11th, 2010 | Tags: Data mining, IBM, Natural language processing, Navy Federal Credit Union, Rosetta Stone, social media, SPSS | Category: enterprise tools, news, social media | View Comments
SAS has announced the launch of an enterprise social media analytics tool. This new product, which is offered as a hosted solution, features an analytics engine that can code online sentiment at the same level as human analysts, with greater than 90% accuracy, according to online measurement expert, Katie Payne. SAS is used to crunching large amounts of data [...] by paul | April 14th, 2010 | Tags: Measurement, SAS, social media | Category: cloud, enterprise tools, social media | View Comments
In this week’s round-up, a few stories that we were too busy doing other more interesting things to write about at the time didn’t have time to cover as they broke: - Google launched the Google App Marketplace. The App Marketplace ‘offers products and services designed for Google users, including installable apps that integrate directly with [...] by paul | March 12th, 2010 | Tags: app marketplace, Google, location, mainsoft, microsoft, radian6 | Category: Google, location, news, social media | View Comments
Dell’s Senior Manager for Corporate Affairs, Richard Binhamme (@richardatdell) talks to Mashable about Dell’s Twitter strategy, and some of the key principles that they follow to best leverage the platform. You can find the full details over at the original article, but the three main points are as follows: The right motivation is key: if you have one [...] by Marc | January 15th, 2010 | Tags: dell, mashable, richard binhamme, twitter | Category: customer service, examples, social media, twitter | View Comments
Adam Brown, Coke’s head of social media, has published their guide for staff involved with SM. Along with a video, embedded below, there’s also a simple 3 page guide which you can download here (PDF) To boil the guide down even further, the ten major points are as follows: Be Certified in the Social Media Certification [...] by rosie | January 12th, 2010 | Tags: adam brown, coca-cola, social media guide | Category: customer service, examples, social media, social networking | View Comments
The very cool Gary Hayes from Personalized Media has created a head-spinning Flash app (embedded below) that gives a great visual impression as to the speed of growth in social networks and associated data. Of course, the numbers aren’t absolute but nevertheless are an amazing indication of what’s happening around the globe right now and [...] by paul | January 12th, 2010 | Tags: gary hayes, personalized media, real-time stats, social networking | Category: examples, internet, social media, social networking, statistics | View Comments
I’ve been dancing around this post for some time now, having saved and re-saved it in draft form so many times I fear it’s getting somewhat dog-eared. You see, I’m not a fan of ‘top 10′ lists or crystal-ball gazing predictions of near-future trends: combining the two, even less so. Mostly they’re a passing interest item, [...] by paul | January 11th, 2010 | Tags: list, technology, top 10, trend | Category: enterprise tools, examples, social media, strategy | View Comments
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