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.. or so say Siemens Enterprise Communications. PC World — Companies are doing a poor job of using social networks, such as Facebook and Twitter, to engage their customers and employees. In fact, 70 percent of consumers want to interact with businesses via social media, but only 30 percent of companies are equipped to handle it. [...] by paul | July 20th, 2010 | Tags: business, Facebook, PC World, social media, social network, twitter, Yankee Group | Category: culture, enterprise tools, social media, social networking, twitter | View Comments
If you’ve been following the BP spill saga (and who hasn’t?) you’ve probably come across a Twitter account by the name of @BPGlobalPR, an unofficial but hugely popular account created by an – up to now – anonymous commentator. The account has gathered a huge following (far more than BP’s official Twitter account) with its [...] by paul | June 3rd, 2010 | Tags: @bpglobalPR, BP, leroy stick, Oil spill, social media, twitter | Category: brand, culture, social media, twitter | View Comments
Whilst these have been around for a year or so now, I thought I’d make mention of some incredibly useful (and cool) visualisation tools from the very clever Jeff Clark over at Neoformix. If you’re looking to do some market, customer and campaign research, competitive analysis or simply draw some pretty diagrams, Jeff’s probably got [...] by paul | February 24th, 2010 | Tags: analysis, neoformix, streamgraph, twitter spectrum, twitter venn, visualisation, visualization | Category: enterprise tools, statistics, twitter | View Comments
Tapping into the current trend of ‘checking in’ everywhere we go, pleaserobme.com aims to teach the Foursquare and Gowalla addicted amongst us a lesson in the dark side of location-based applications. Pulling in check-in information sent to the public Twitter timeline, pleaserobme explains the thinking behind the site: “the danger [...] by paul | February 18th, 2010 | Tags: foursquare, gowalla, location, pleaserobme, twitter | Category: internet, location, social networking, twitter | View Comments
Wind back the clock to April 2009 and rumours were flying of Google being in talks to acquire Twitter. Ultimately – largely for financial reasons apparently – that didn’t eventuate. To date, whilst there have been various alternative suitors touted, Twitter of course remains independent. I’ve been giving some thought though as to why Google might [...] by paul | January 25th, 2010 | Tags: acquisition, Google, latitude, strategy, twitter, twitter local trends | Category: Google, location, social networking, strategy, twitter | View Comments
Dell’s Senior Manager for Corporate Affairs, Richard Binhamme (@richardatdell) talks to Mashable about Dell’s Twitter strategy, and some of the key principles that they follow to best leverage the platform. You can find the full details over at the original article, but the three main points are as follows: The right motivation is key: if you have one [...] by Marc | January 15th, 2010 | Tags: dell, mashable, richard binhamme, twitter | Category: customer service, examples, social media, twitter | View Comments
Probably the easiest way to really illustrate the power of using social media and online tools from a customer service perspective is to offer up real-life stories of such. This following example happened to me personally and I thought I’d share it here. As mentioned in an earlier post, we’ll continue to showcase further good and [...] by paul | January 11th, 2010 | Tags: customer service, iinet, twitter | Category: customer service, examples, social networking, twitter | View Comments
We’ve been using Yammer for some time now and will be posting up our thoughts on how to get the best out of it shortly. In the meantime, if you’re using one of the ‘Enterprise’ Twitter clones grade solutions, we’d love to hear from you. Please drop us your thoughts in the comments, or [...] by rosie | December 15th, 2009 | Tags: chatter, collaboration, enterprise, twitter, yammer | Category: enterprise tools, social media, twitter | View Comments
Given it’s not exactly the most scientific of activities, it’s handy to have a few tools up your sleeve to help track the effect of your Twitter actions on your social media strategy. TweetEffect is one such tool. Tracking back through your last 200 tweets it can show you which messages resulted in more followers, [...] by paul | December 15th, 2009 | Tags: ROI, tracking tool, twitter | Category: social media, twitter, website | View Comments
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