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quick pro tip of the day #37

You’d think this would be obvious by now, but how about this:  if you’re spending money on a TV advert and sending me off to your website for further details then how about making the offer/product prominent on the home page?  Better still, give me a landing page specific to the product!

Not mentioning any names [...]

track the cost of your company's meetings with MEETorDIE

Everyone loves meetings, right?  Especially those meetings with representation from every department in the company that start at 7:00am, run for most of the day with no real agenda and achieve no real outcome?  Joy!

If you’re after a bit of a light-hearted way to track the cost of these meetings, a new site called ‘MEETorDIE‘ [...]

getapp.com launches: app store for enterprise software

I can’t quite decide if your CIO / IT manager is going to love this or hate this, but getapp.com is a pretty neat way of finding business applications.  Based in Barcelona, Spain, GetApp.com is part of Eurocloud, the Microsoft BizSpark Partner Network and the Sun Startup Essential community.

Launching with around 2200 applications across [...]

which of your Tweets are turning people off (or on!)?

Given it’s not exactly the most scientific of activities, it’s handy to have a few tools up your sleeve to help track the effect of your Twitter actions on your social media strategy.

TweetEffect is one such tool. Tracking back through your last 200 tweets it can show you which messages resulted in more followers, [...]